Brand loyalty is one of the tools which give customers a voice, where shoppers are no longer imprisoned by companies. This gives emerging brands an opportunity to break into the marketplace. It also gives brands the space to listen to their customers and also encourages brands to be more innovative with their products and services to meet demands in the digital age.
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The upcoming Future of Brand and Customer Loyalty Conference hosted by Trade Conferences International will give attendees the space to learner more in-depth insights on how to improve on their brand and customer loyalty through their products and services.
The event, taking place on the 21 & 22 February 2019 at the Indaba Hotel, Fourways in Johannesburg will address topics such as personalisation through effective use of data in building loyalty; driving customer trust and loyalty through culture; behavioural economics and customer loyalty; crafting digital experiences that drive customer loyalty to name a few of the thought-provoking topics which will be dissected at the event.
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TCI has put together an expert speaker panel ranging from South Africa’s top companies dealing with customer value management, customer relationship management, data, analytics, brand loyalty and technologies influencing brand and customer loyalty. These speakers represent companies such as Genesis Analytics, South African Tourism, Experian, SBV, Mahala Loyalty Programme, ABSA, The Incentives Company, Jellyfish, IQ Business, Consulta, Cornerstone Performance Solutions to name a few.
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Attendees can expect to network, interact and form long-lasting working relationships with other like-minded professionals who share similar or different knowledge on the subject matter.
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