Archives

Enduring and endearing loyalty

Date: 20 & 21 February 2019
Venue: Indaba Hotel, Fourways, Johannesburg
Consumers can be loyal, but that loyalty may not last too long. How does one ensuring enduring loyalty with your consumer base? How do you get your c-suite to buy into your customer experience and loyalty strategies? How do you craft a digital experience that continually drives customer loyalty? What is the role of customer engagement in increasing brand and customer loyalty? What role does behavioural economics play in customers’ loyalty???

Register to attend the Future of Brand & Customer Loyalty Conference 2019 to have these, and more, questions answered for engendering endearing and enduring brand and customer loyalty.

Join your industry-peers at the Indaba Hotel, Fourways, Johannesburg, on 20 & 21 February 2019 for thought-provoking discussion and to learn from and exchange ideas with leaders in the industry.

 

 

Topics to be addressed at the
Future of Brand & Customer Loyalty Conference:

·         Why customer loyalty depends on CRM

·         Increasing customer loyalty by marketing to millenniums

·         Big data strategies assisting in customer retention

·         Loyalty programmes: utilising big data analytics to improve CRM

·         Driving sustainable loyalty programmes and customer engagement

·         Crafting digital experiences that drive customer loyalty

·         Adopting the right strategies to satisfy and retain brand loyal customers

·         How brand equity and customer satisfaction impacts loyalty

·         Customer loyalty and Artificial Intelligence

·         Emerging loyalty trends to look out for

·         Creating a personal brand experience for future loyalty

View full programme of topics in brochure

Meet some of the
Future of Brand&Customer Loyalty Conference 2019 experts to address the event:

·         Lance Peppler, Customer Experience Sales Consultant, Oracle

·         Lauren Barbour, Head: Customer Engagement Solutions, SBV

·         Ans Gerber, Data Scientist, Experian

·         Ashleigh Jacobs,  Product Lead: Domo Inc, YouKnow Digital

·         Batandwa Simelane, Consumer Insight Lead, South African Tourism

·         Dr. Sonja Fourie, Head: Absa Rewards and VAS, Absa

·         Sheldon Singh, Analytics Executive, Jellyfish

·         Darryl Marcus, Chief Executive Officer, Smart Messaging.AI

·         Jamie McGraw, Analyst, Genesis Analytics

·         Andries Noeth, Chief Marketing Officer, Consulta Research

·         Tanya Grobler, Chief Executive Officer, Mahala Loyalty Programme

Click here to see the full speaker panel

 

Register to attend and reserve your seat alongside your industry peers form:

* eBucksMarketing * Flight Centre Travel Group New Markets * RMB Client Strategy * Sun International Marketing operations * RMB Transactions* FNB Customer Value Management * Sun International Loyalty Programmes * Kansai Plascon Marketing * Flight Centre Travel Group Campaigns * eBucks Public Relations * IQBusiness CEM* CIMS SA Business Development * SA TaxiMedia Operations * and more…

Registration fee: R8 800.00 + VAT = R10 120.00

12% Discount for group registrations of 3 or more: R7 744.00 + VAT = R8 905.06 p.p.

15% Discount for group registrations of 5 or more R7 480.00 + VAT = R8 602.00 p.p.

 

To find out more about the conference and registration procedures contact Jason Joseph on jason@tci-sa.co.za; or 011 803-0009
CLICK HERE to download registration form
To speak to the Project Manager click here.
For sponsorship opportunities click here.
For more information about TCI click here

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