Building brand and customer loyalty in the digital age

Customer loyalty in South Africa has grown significantly over the past 10 years through improved activities in the previous 3-5 years. There are currently more than 100 loyalty programmes offered by companies in South Africa. Collinson Group research into the global affluent middle class revealed that 59% of customers would spend more time with brands that offer loyalty programmes which can be easily earned and redeem.

In the current digital era customer loyalty has increased with up to 8% since 2016 which brought the percentage of loyalty programme users to 79%.

The upcoming Future of Brand and Customer Loyalty Conference 2019 will be the best gathering which will share insights on how banks and financial services can improve and increase loyalty in their customers in a digital age.

The event organised by Trade Conferences International, will take place on 20 & 21 February 2019 at the Indaba Hotel, Fourways in Johannesburg. The conference is set to be addressed by more 20 industry experts from leading companies dealing with marketing and customers. Attendees can expect to network and interact with other industry professionals, where they will share knowledge and form long lasting working relationships.

This is the best chance for companies to take advantage and give its customers complete control over service delivery. This conference will assist companies to gain insights which will enable customers to meet their various needs exactly how and when they want to.