Your customers’ primary type of engagement experience is moving to digital
Times have changed. Consumers are just not consumers anymore.
The last couple of years gave rise to the digital consumer who shop online, learn online, communicate online and being entertained online. Organisations are changing their perspective on dealing with consumers. Opportunities are abound. With changing the perspective on how the digital environment is viewed, companies will be able to seize the opportunities in the market where consumer relevance is king.
Digital consumer engagement as a major part of an integrated set of end-to-end services and solutions that brings together strategy, technology, analytics, is essential for the success of any company.
Customer engagement, as part of omni-channel approach featuring digital communication tools, is often the result of positive customer experiences. By capturing and analysing data from every customer touch point, will allow companies to understand which interactions are increasing engagement and which are hurting it.
With this insights you gain, you can create a customer engagement model that outlines what kinds of experiences you want to deploy at each stage of the customer journey.
Attending the DCX Con will give attendees the wisdom to correct missteps and plan future digital customer engagement activities so that companies can reap the benefits of fully engaged, loyal customers.
The event organised by Trade Conferences International (TCI) is taking place on 4 & 5 September 2019 at the Indaba Hotel, Fourways, and Johannesburg.
The programme will tackle digital and customer engagement issues, explore the importance of digital adoption and new technologies that will assist customer engagement as well as navigating the future of trends.
It will touch on topics such as loyalty, customer due diligence, omni-channel, sales enablement, the customer journey, use of technology and how this relates to the bigger issue of digital customer engagement.
We invite all delegates to join us at this event. For more information to join the speaker panel, contact the Project Manager, Lerato Mohlala or Bandile Ngobese on 011 803-1553.