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Encouraging Loyalty Through Customers’ Experience 

Encouraging Brand Loyalty Through Customers’ Experience With customer’s gravitating towards convenience (in everything that they do), services and (loyalty) programmes are driven to be more convenient, with greater emphasis on the customer’s experience and accessibility to offerings. Today’s customer takes full advantage of the online opportunities; even more so than companies themselves. This, perhaps, is a…

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Everything to do with brand, customer, marketing and loyalty to be discussed and dissected at TCI’s Future of Brand and Customer Loyalty Conference 2019

Date: 20 & 21 February 2019 Venue: Indaba Hotel, Fourways, Johannesburg What better way to be updated on the latest developments and upcoming trends regarding brand and customer loyalty than by attending the Future of Brand & Customer Loyalty Conference 2019.   The event, organised by Trade Conferences International, will attract professionals dealing with everything to…

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Do loyalty programmes engender genuine brand and customer loyalty?

Loyalty programs do not necessarily engender loyalty amongst customer base, or to brand… They deliver repeat purchases, and repeat purchases may look a lot like loyalty, but you cannot know. As far as a good loyalty program can produce ROI by delivering incremental revenue in excess of program costs, but brands must never mistake loyalty…

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Banking Customer Loyalty 2018 Conference is coming: the conference speaker panel is forming…

Trade Conferences International is hosting the Banking Customer Loyalty 2018 Conference on 14-15 November 2018 at the Indaba Hotel, Fourways, Johannesburg.  The conference is set to be addressed by more 20 industry experts from the banks and financial services sector. Are you interested in joining the Banking Customer Loyalty 2018 Conference speaker panel?  Speaking at…