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Digital Customer experience management means allowing your customers decide what their engagement experience should be

Saying you prioritize DCX without implementing feedback from your customers is like… lying. You know how they say the customer is always right? It’s true! And the only way for you to be better is to know what they want before they even tell you. That means letting go of all of the preconceived notions…

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Most innovative digital customer experience gathering in Southern Africa is taking place on 4 & 5 September 2019 – will you be there?

Register now! The most updated and innovative digital customer experience conference (DCX) in South Africa is taking place on 4 & 5 September 2019. Digital strategies to improve customer engagement, mapping the customer journey, omni-channel, loyalty and digital sales enablement are just some of the themes to be addressed at the upcoming Digital Customer Experience…

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Encouraging Loyalty Through Customers’ Experience 

Encouraging Brand Loyalty Through Customers’ Experience With customer’s gravitating towards convenience (in everything that they do), services and (loyalty) programmes are driven to be more convenient, with greater emphasis on the customer’s experience and accessibility to offerings. Today’s customer takes full advantage of the online opportunities; even more so than companies themselves. This, perhaps, is a…

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Do loyalty programmes engender genuine brand and customer loyalty?

Loyalty programs do not necessarily engender loyalty amongst customer base, or to brand… They deliver repeat purchases, and repeat purchases may look a lot like loyalty, but you cannot know. As far as a good loyalty program can produce ROI by delivering incremental revenue in excess of program costs, but brands must never mistake loyalty…