The Evolution of the Chatbot Experience

ByJulian Robberts

Source: MarTechSeries SHASHI SETH We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, these automated platforms have become commonplace in customer service and other industries. Early in the chatbot era, the experience was often painful — several different menu options would frustrate consumers, leading them to…

Cybersecurity: security risks and solutions in the digital transformation age

ByJulian Robberts

With the increasing use of digital technologies such as the cloud, big data, mobile, IoTand artificial intelligence in ever more areas of business and society and the growing connectivity of everything come greater challenges on the level of security, compliance and data protection and regulations such as the GDPR that want to make sure organizations effectively tackle them. Whether we like…

HOW TO SMAC (SOCIAL, MOBILE, ANALYTIC, CLOUD) YOUR BUSINESS MODEL

ByJulian Robberts

If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud (SMAC) based business models are becoming a hotter trend in digital marketing networks. Intuitive business owners are embracing the SMAC as a convergent force that could drive their business thrusts towards productivity. SMAC-based enterprises are able to develop…