Encouraging Brand Loyalty Through Customers’ Experience

With customer’s gravitating towards convenience (in everything that they do), services and (loyalty) programmes are driven to be more convenient, with greater emphasis on the customer’s experience and accessibility to offerings.

Today’s customer takes full advantage of the online opportunities; even more so than companies themselves. This, perhaps, is a key concern when discussing the drop in customers’ loyalty to your specific brand.

While pricing and quality may play a part in a customer choice of one brand over another, at the end of the day it is the customer’s experience that is the defining factor in their choice.

Attend TCI’s Future of Brand and Customer Loyalty Conference to hear from 16 expert speakers who will address, amongst other topics:  How customer experience affect customer loyalty: Learnings from the SAcsi; Why you’re c-suite doesn’t buy into your CX and customer loyalty strategies; Incentivising customers’ loyalty to your brand; Crafting digital experiences that drives customer loyalty; Driving sustainable loyalty programmes and customer engagement; Brand & customer loyalty 2030: a prospective view of the future; and so much more!

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Engage and receive insight from our speakers from Genesis Analytics, Consulta Research, Mahala Loyalty Programme, BrillianceIn Business, The Incentive Company, Knowblet Data Sciences, IQbusiness South Africa, Cornerstone Performance Solutions, ExperianSA, Youknow, South African Tourism, Absa, Jellyfish, Smart Messaging.AI, and more, who will be sharing their knowledge at this event.

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Registration fees:
Registration fee: R8 800.00 + VAT = R10 120.00
12% Discount for group registrations of 3 or more: R7 744.00 + VAT = R8 905.06 p.p.
15% Discount for group registrations of 5 or more R7 480.00 + VAT = R8 602.00 p.p.

For sponsorship opportunities designed to suit your budget and exhibition stands enquiries, contact Jason Joseph: jason@tci-sa.co.za