Do loyalty programmes engender genuine brand and customer loyalty?

ByJulian Robberts
Loyalty programs do not necessarily engender loyalty amongst customer base, or to brand… They deliver repeat purchases, and repeat purchases may look a lot like loyalty, but you cannot know. As far as a good loyalty program can produce ROI by delivering incremental revenue in excess of program costs, but brands must never mistake loyalty to their points and incentives with genuine loyalty to their brand.

In light of this conundrum in the realm of brand and customer loyalty, TCI has assembled the best speaker panel to tackle issues facing organisations who want to retain current customers as well as increase their customer base through loyalty programmes which speak directly to their clients.

The Future of Brand and Customer Loyalty Conference will feature 16 expert speakers who will be addressing hidden driver of customer loyalty; crafting a digital experience that drives customer loyalty; driving customer trust and loyalty through culture; creating perfect digital journeys in the banking sector; and consumption of data in the C-suite.

Do you know about the event? Have you reserved your seats yet?

Have a look at the brochure, and let us know if you’re interested in attending. 🙂
view full brochure

Top industry-speakers presenting at the conference are from:

Genesis Analytics, Consulta Research, Mahala Loyalty Programme, BrillianceIn Business, The Incentive Company, Knowblet Data Sciences, IQbusiness South Africa, Cornerstone Performance Solutions, Oracle, SBV, Experian, Youknow, South African Tourism, Absa, Jellyfish, Smart Messaging.AI…

Some of the topics to be addressed:

  • Driving sustainable loyalty programmes and customer engagement
  • Role of customer engagement in increasing brand loyalty in the banking customer
  • Intelligent automation: chatbot hype to reality
  • Driving customer trust and loyalty 
  • Brand & customer loyalty 2030
  • Behavioural economics and customer loyalty
  • Creating customer loyalty for lower Living Standard Measure in the banking and financial services industry
  • Optimising Customer Loyalty by understanding your sales data
  • Consumption of data in the c-suite
  • Incentivising customers’ loyalty to your brand
  • Crafting digital experiences that drives customer loyalty
  • Role of customer engagement
  • Intelligent automation: chatbot hype to reality
  • Why you’re c-suite doesn’t buy into your CX and customer loyalty strategies
  • How customer experience affect customer loyalty: Learnings from the SAcsi
View full brochure

What some of our previous delegates had to say about TCI’s brand, loyalty & rewards conferences:

·         “ Enjoyed presentations and networking” – Ocea Garriock, SSA
·         “Amazing set up and warm atmosphere for presenting – Yudhvir Seetharam”, FNB
·         “The timing of speaker sessions and quality of speakers was great” – Christine Roux,SA Mint
·         “Very well planned and very friendly staff” – Devina Singh, Nedbank
·         “Ground breaking & relevant topics”- Hlengiwe Hlela, MMI Holdings
·         “Commendable organisation”- Linda Naidoo, AHA group
·         “Informative conference-it drove me to think about the factors that affect customer loyalty”-Batandwa Simelane, Knowledge Factory
Registration fees:
EarlyBird Registration Fee: R6 800.00 + VAT = R7 820.00 p.p
(Earlybird valid until 30 November 2018)
Normal registration fee: R8 800.00 + VAT = R10 120.00
12% Discount for group registrations of 3 or more: R7 744.00 + VAT = R8 905.06 p.p.
15% Discount for group registrations of 5 or more R7 480.00 + VAT = R8 602.00 p.p.
For sponsorship opportunities designed to suit your budget and exhibition stands enquiries, contact Jason Joseph: jason@tci-sa.co.za

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