Digital customer engagement in spotlight

Johannesburg. –  Do you know that improved customer interaction is one of the main trends and predictions for financial institutions for 2017?


By removing friction from the customer journey, financial institutions can create the optimal customer journey.


Attend the Digital Customer Engagement Conference on 7 & 8June 2017 at the Indaba Hotel, Johannesburg to find out more how banks, insurance companies and other players in the financial services industry can learn to create the optimal customer journey, making each step and touch point in the buying cycle stream-lined, efficient and personalised.


Some of the themes to be addressed in the programme include digital marketing strategies to improve customer engagement, social media, e-metrics, loyalty and digital sales enablement.


The event showcases a top speaker panel, all experts in the marketing and financial services arenas.  Some of the companies represented include Experian, ClickMaven, P:Cubed, Compuscan, Digital Solutions Group, SAP Africa,, EOH Digital, inQuba, Karabina, NXT and more.


View brochure for more at:


Targeting financial professionals dealing with customer engagement, the programme will highlight challenges, opportunities and the latest developments regarding digital channels and customer relationships.


Conference Project Manager, Ryno van Ellewee, said banks and other financial institutions must engage customers at every stage of their purchase journey. By using digital channels, it will make the customer journey for financial institutions a reality, and improve customer on-boarding, cross-selling and retention.


A highlight of the programme will include a panel discussion on how the use of digital channels will influence the customer journey in the foreseeable future.


Van Ellewee said the event is aimed at professionals from the financial sector dealing with CRM, customer value management, customer insights & analytics, customer on-boarding, marketing and social media, customer engagement, customer segmentation and sales, digital marketing and channel management.


To register contact TCI on +27 (0) 11 803 1553 or e-mail the Project Manager: Ryno van Ellewee at . To view the brochure go to


Normal price: R9 100.00 + VAT R10 374.00 p.p

12% Group Discount (3 or more) R 8 008.00 + VAT R9 129.102 p.p

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