The importance of brand equity to customer loyalty in the digital age

Trade Conferences International’s Future of Brand Customer Loyalty Conference 2019 taking place on 21 & 22 February 2019 will give attendees an opportunity to learn and gain valuable insights in terms of how to build a successful customer and loyalty bases in the banking and financial services industry.

Some of the marketing events held in the last 10 years include Marketing Analytics & eMetrics, Loyalty and Rewards, Digital Customer Engagement, Brand Equity & Customer Loyalty Conference to name a few.



  • Derek Shirley, Chief Executive Officer, Cornerstone Performance Solutions
  • Jamie McGraw, Analyst, Genesis Analytics
  • Samantha Burns, MD and Chief Customer Officer, Brilliance in Business
  • Paula Sartini, Chief Executive Officer, BrandQuantum
  • Lauren Barbour, Head: Customer Engagement Solutions, SBV
  • Ans Gerber, Data Scientist, Experian
  • Ilse Kaya, Business Development, Knowblet Data Sciences
  • Tanya Grobler, Chief Executive Officer, Mahala Loyalty Programme

CLICK HERE to see all of the speakers



  • Current banking customer loyalty landscape in South Africa
  • Big data and analytics play’s a huge role in building a customer loyal focused bank
  • Building customer loyalty through incentive products in financial services
  • Driving a customer brand loyalty and trust in banks through technology
  • Future and trends of banking customer loyalty in banks and financial services industry

CLICK HERE to view topics to be discussed




Professionals working in the following sections will benefit from attending this conference:

*customer value management *customer insights *customer retention *acquisition management *customer relationship management *client liaison management *brand management *market research *business development *customer experience management *Sales and marketing management *brand loyalty *technology *digital *data *analytics *mobile banking *IT security *loyalty rewards *customer experience

CLICK HERE to request registration form



  • Excellent speaker panel –  Shikesh Lalbahadur, Business Analyst/ Senior Product Manager, Ninzi-Connect Software
  • The speakers on day two was a lot more relevant to me and my role within KIA –Mantoa Tshabalala, Customer Relationship Manager, KIA South Africa
  • The conference was very relevant and interesting – Marina Britz, Senior Sales Specialist, Exxaro Coal
  • The speaker left the delegates with some really thought-provoking ideas – Brenda Langford, Head: Operations, Nedbank Private Wealth
  • TCI had a dynamic choice of speakers – Charmaine Konig, Marketing Manager, ABSA
  • The speakers was great – Fanie Ferreira, Team Leader,  Digiata
  • The topic were very good and the TCI staff was very friendly – Samantha Fourie, Marketing Technology Manager, Ackermans


Normal registration fee: R8 800.00 + VAT = R10 120.00
12% Discount for group registrations of 3 or more: R7 744.00 + VAT = R8 905.06 p.p.
15% Discount for group registrations of 5 or more R7 480.00 + VAT = R8 602.00 p.p.

To register contact Project Manager Xavier Dipedi via email on or call him on 011-803-1553

Alternatively contact TCI on +27 (0) 11 803 1553 or e-mail

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