The importance of brand equity to customer loyalty in the digital age
Trade Conferences International’s Future of Brand Customer Loyalty Conference 2019 taking place on 21 & 22 February 2019 will give attendees an opportunity to learn and gain valuable insights in terms of how to build a successful customer and loyalty bases in the banking and financial services industry.
Some of the marketing events held in the last 10 years include Marketing Analytics & eMetrics, Loyalty and Rewards, Digital Customer Engagement, Brand Equity & Customer Loyalty Conference to name a few.
| SOME OF THE SPEAKER PANEL MEMBERS |
- Derek Shirley, Chief Executive Officer, Cornerstone Performance Solutions
- Jamie McGraw, Analyst, Genesis Analytics
- Samantha Burns, MD and Chief Customer Officer, Brilliance in Business
- Paula Sartini, Chief Executive Officer, BrandQuantum
- Lauren Barbour, Head: Customer Engagement Solutions, SBV
- Ans Gerber, Data Scientist, Experian
- Ilse Kaya, Business Development, Knowblet Data Sciences
- Tanya Grobler, Chief Executive Officer, Mahala Loyalty Programme
CLICK HERE to see all of the speakers
| SESSIONS TO BE COVERED: |
- Current banking customer loyalty landscape in South Africa
- Big data and analytics play’s a huge role in building a customer loyal focused bank
- Building customer loyalty through incentive products in financial services
- Driving a customer brand loyalty and trust in banks through technology
- Future and trends of banking customer loyalty in banks and financial services industry
CLICK HERE to view topics to be discussed
| WHO WILL ATTEND? |
Professionals working in the following sections will benefit from attending this conference:
*customer value management *customer insights *customer retention *acquisition management *customer relationship management *client liaison management *brand management *market research *business development *customer experience management *Sales and marketing management *brand loyalty *technology *digital *data *analytics *mobile banking *IT security *loyalty rewards *customer experience
CLICK HERE to request registration form
| SOME COMMENTS FROM DELEGATES WHO ATTENDED OUR RECENT EVENTS: |
- Excellent speaker panel – Shikesh Lalbahadur, Business Analyst/ Senior Product Manager, Ninzi-Connect Software
- The speakers on day two was a lot more relevant to me and my role within KIA –Mantoa Tshabalala, Customer Relationship Manager, KIA South Africa
- The conference was very relevant and interesting – Marina Britz, Senior Sales Specialist, Exxaro Coal
- The speaker left the delegates with some really thought-provoking ideas – Brenda Langford, Head: Operations, Nedbank Private Wealth
- TCI had a dynamic choice of speakers – Charmaine Konig, Marketing Manager, ABSA
- The speakers was great – Fanie Ferreira, Team Leader, Digiata
- The topic were very good and the TCI staff was very friendly – Samantha Fourie, Marketing Technology Manager, Ackermans
Normal registration fee: R8 800.00 + VAT = R10 120.00
12% Discount for group registrations of 3 or more: R7 744.00 + VAT = R8 905.06 p.p.
15% Discount for group registrations of 5 or more R7 480.00 + VAT = R8 602.00 p.p.
To register contact Project Manager Xavier Dipedi via email on Xavier@tci-sa.co.za or call him on 011-803-1553
Alternatively contact TCI on +27 (0) 11 803 1553 or e-mail info@tci-sa.co.za
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