Most innovative digital customer experience gathering in Southern Africa is taking place on 4 & 5 September 2019 – will you be there?

ByJulian Robberts

Register now! The most updated and innovative digital customer experience conference (DCX) in South Africa is taking place on 4 & 5 September 2019. Digital strategies to improve customer engagement, mapping the customer journey, omni-channel, loyalty and digital sales enablement are just some of the themes to be addressed at the upcoming Digital Customer Experience…

TCI rings in 2019 with successfully hosted and highly lauded industry events!

ByJulian Robberts

As the first quarter of 2019 draws to a close, TCI is proud to have hosted 2 recurring signature industry events, as well as a new conference (a first in South Africa) for industry professionals. With the first Third Party Risk Conference in South Africa taking place on 19 & 20 March, the TCI team…

Encouraging Loyalty Through Customers’ Experience 

ByJulian Robberts

Encouraging Brand Loyalty Through Customers’ Experience With customer’s gravitating towards convenience (in everything that they do), services and (loyalty) programmes are driven to be more convenient, with greater emphasis on the customer’s experience and accessibility to offerings. Today’s customer takes full advantage of the online opportunities; even more so than companies themselves. This, perhaps, is a…

Everything to do with brand, customer, marketing and loyalty to be discussed and dissected at TCI’s Future of Brand and Customer Loyalty Conference 2019

ByJulian Robberts

Date: 20 & 21 February 2019 Venue: Indaba Hotel, Fourways, Johannesburg What better way to be updated on the latest developments and upcoming trends regarding brand and customer loyalty than by attending the Future of Brand & Customer Loyalty Conference 2019.   The event, organised by Trade Conferences International, will attract professionals dealing with everything to…

Do loyalty programmes engender genuine brand and customer loyalty?

ByJulian Robberts

Loyalty programs do not necessarily engender loyalty amongst customer base, or to brand… They deliver repeat purchases, and repeat purchases may look a lot like loyalty, but you cannot know. As far as a good loyalty program can produce ROI by delivering incremental revenue in excess of program costs, but brands must never mistake loyalty…